As the world revolves around digital parameters now and then, new trends are born and die from time to time. In 2024, we are stepping into a new digital era where digital marketing and design are growing to become a very significant need.
Thatâs why itâs extremely important to always be in touch with the latest trends and digital design forecasts for 2024.
Minimalism and cleanliness
- Altering complex ideas or messages into simplicity
- Creating strong visual impacts to captivate the viewerâs attention
- Versatility to be used in various mediums like print and digital, making them accessible for different design projects.
AI Design
- Midjourney for the best AI image results.
- DreamStudio (Stable Diffusion) for customization and control of your AI images.
- Firefly (Photoshop) for integrating AI-generated images into photos.
2D to 3D
Augmented Reality Alliance
In recent years, AR has become a potential technique to capture an audience for brands. This tool is predicted to become even more engaged in graphic design and digital advertising in the future. Social media-wise, Meta expanded ARâs enhanced features into Instagram Reels and Facebook Stories in March 2023. Concerning Metaâs research, AR has enhanced brand performance significantly among Generation Z, and ad campaigns with AR increased ad memorability among the age range of 18â24, or about 87%.
When it comes to graphic design, AR facilitates static images to come to life and interact with the viewer. AR integration in graphic design can be performed as interactive advertising by giving a memorable and more engaging experience to the consumer and enhancing the user experience by providing additional information and product visualization for the customer to view the product at their place before purchasing.
Eye-catching Fonts and Pushing Typographic Boundaries
Itâs time to let go of perfectly aligned, predictable fonts. In 2024, freelancers and designers will introduce typographies experimentally suited to 3D animations, AI designs, color illustrations, lines or strokes, and even according to personality traits. The interesting thing is that you canât label them as earlier, and it keeps on altering. There are fine examples of playful use of typography in the marketing world. Remember how Oatly AB used atypical fonts for their Oatly Swedish dairy products? Not only
them, Ben & Jerryâs dairy ice cream used textured and hand-drawn typography to reveal the fun and playful side of their products.
This trend is not about clarity; Itâs about pushing the boundaries and experimenting to explore the power of typography.
Bringing the Outdoors In: Design Trends Inspired by Nature Aesthetics
The technology era we are living in seems nostalgic for the natural experiences they used to have. This
nostalgia has inspired designers to create a natural ambiance in their designs to expose the viewer to the natural aesthetic. This trend is enhanced by the nature-inspired wellbeing and mindfulness elicited through textures like cracked earth, tree bark, water ripples, pebbles, honeycombs, leaves, and veins.
In Yves Rocherâs âBotanical Beautyâ campaign, the name itself resonates with his idea to bring out the identity of nature in the products. From the ingredients to the marketing, they embraced and respected natureâs bounty and extracted the essence of greatness from the plants.
Another campaign based on natural aesthetics was Alessandro Micheleâs Gucci âFloral Collection,â which went beyond just a natural collection. His choice of flowers, from ordinary to exotic, and vibrant color palettes with mixed materials invited the audience to feel a real touch of nature.
The world of design is dynamic with a combination of old and new trends. But the trends, their very nature, are temporary. The key to a quality design is not only to follow the trends but also to understand the key principles and core ideas they try to convey. Most importantly itâs crucial to remember that a design is a powerful visual message which holds the strings to a local or a global audience. So, Cheers to pushing boundaries, embracing change, and leaving your artistic piece of mind to the world!
